Ahmed Seffah, Consulting Services 

These pages provide access to the strategic consultancy and training services on software design practices, UX design, design thinking, their application for open innovation and their integration into the wider agile development methodologies.

Dr Seffah is a well-known scholar and a professor in software engineering (HCSE), human-data interaction and cyber physical systems applications and engineering for the sustainability challenges.

In 2001, I coined the term, human-centric software engineering with the help of my team at Concordia University, Montreal, Canada as well as members of the IFIP TC 13.2 Working group on human-centric systems design. In a broad vision, HCSE focuses on the human factors and user experiences in software systems and the underlying design, engineering and innovation practices. The research goal is to balance the artifact-driven and human-centric approaches of design. My main focus is on understanding user experiences, quantifying usability and quality in use factors for the design of human-centric usable yet secure and sustainable software product, service and systems. Human factors I have been investigating includes usability, learnability, usefulness, accessibility, accountability, safety, privacy, and recently sustainability. Beyond users, I studied developers, managers, designers, software products consumers and all the other internal and external stakeholders. Understanding the experiences of these humans and incorporating them into the design and engineering loop is what makes software human-centric.


He has been living and working in USA, Canada, France, Switzerland and Finland while visiting more than 75 countries. He co-authored six books and more than 200 papers in highly ranked academic journals, conference and industry magazines. He has been an academic professor for almost 20 years where he contributed to the design and accreditation of more than 10 programs. He is regularly a keynote speaker and industry educator, taking on UX and software design, design thinking and software engineering open innovation. He created and established three living labs and hubs for software design and innovation to bringing together designers, developers, users and all stakeholders, in Canada, Switzerland and Finland. His has been trained as a software engineer and has started his career as a critical safety and security systems engineer and programmer in formal languages. He earned a master and doctorate from Ecole Centrale of Lyon, France.


A common ground to his research work and software industry consultancy services is the search of a design theory of software systems. He called it “The Design is Right and the Right Design, How to Measure Right in Software Design”. His sources of inspirations include the architect, Christopher Alexander and his seminal work on design pattern, Herbert A. Simon, The Sciences of the Artificial (Cambridge, MA: MIT Press, 1996 and the C-K design and innovation theory that defines design reasoning as a logic of expansion processes.

He is also an active humanitarian designer who worked for many NGOs around the Globe including UNICEF and UNESCO. Design is not his Job, he is also an Art lamps designer, creating these days’ lamps that he perceived as cyber physical systems that connect objects from the nature, recycled electronic parts and digital twins that model and simulate natural and physics phenomena.